Aged care homes – Summary
A good summary of your organisation is the key to a strong profile. It shows who you are, what you hold important, and how someone can benefit from your services.
While some clients will prioritise costs, other factors are also important. The services you offer, facilities, and culture will also help someone compare and choose an aged care home that suits them. The summary page presents this information and gives the user a feel for your organisation.
Where to add this information
Where it appears for the user
Dos and Don’ts
Do: Write a summary that helps people understand all the features your facility has to offer.
Don’t: Skip writing a summary, otherwise this space is blank, which means a user may skip your profile page.
Tips
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Think about what your audience needs to know to make an informed choice. For example, knowing the services you provide may be more important than the history of your organisation.
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Lifestyle details are also important when comparing and choosing an aged care home.
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If a website is added to a summary, it won’t appear as a clickable hyperlink on the page; it will just be plain text. It’s better to add a website through the promotional section of the provider portal.
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Also offer residential respite? It can be helpful to include this information in your summary if vacancies are available.
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Culture is important. Make sure that people know they’re welcome by listing the languages and faiths that you’re equipped to support.
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Proof your text – always review the information you provide to ensure correct spelling and punctuation.
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Proof your formatting, too. For example, if the list you included is now a string of words, you may need to add line breaks or, if the bullet list you have has no space between bullets and words, you will need to add spaces.
