Aged care homes – Images
Images are one of the fastest ways to showcase your facility.
Visuals are always appealing. Users can get a lot of useful information from photographs. They can be used to compare and contrast your offerings with other aged care homes.
Good images can help support the description of your facility and help users get a sense of who you are.
Where to add this information
Where it appears for the user
Dos and Don’ts
Do: Include good quality photos, landscape formatted.
Don’t: Forget them. Especially for your feature image. Users may be less likely to trust an aged care home that doesn’t provide photos.
Tips
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Include clear, good quality photographs, such as outdoor areas and communal areas. Use the gallery function to your best advantage.
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While there’s no limit to the size of image you can upload, images don’t have to be overly high resolution to make an impact.
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Landscape formatting is best.
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Don’t forget to include images of rooms in your gallery – these are important to users.
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Don’t forget to add a feature image that is seen when your organisation appears in search results.
